Bloomingdale’s ‘Il Mercato’ Pop-up

The 59th Street Flagship Fall popup was to be a market spotlighting a wide array of Italian-made products to tie-in with the national Bloomingdale’s Fall campaign “From Italy with Love.”  We developed a design that evoked the nostalgia of a mid-century Italian storefront and espresso bar with a modern twist using bold colors and graphic elements. It resulted in one of the most successful pop-ups to date.